What?

I'd say for the most part, your argument is riddled with logical errors. Just because LeBron wants to create some major hype and PR for his movement to a new team doesn't in any way mean that his talent has stopped working hard, or that he suddenly feels insecure with his skill level when compared with others. LeBron made a brilliant marketing move and turned what would have ordinarily just been another trade into a national affair. Not only did he create one of the biggest buzz moments in sports, but he also did so while raising a considerable amount of charity money for the Boys and Girls Club of America. LeBron knows he is probably the best in the NBA at his position. He worked as hard as he possibly could in Cleveland and finally realized that not even someone with as much talent as him could take that POS team to a title. Look what happened when he left...they had one of the worst losing streaks of any team in NBA history. If you're going to jump into the pool, why not make a big splash.